Soco SpA , namely Società Cosmetici SpA- seated in Torino- Italy, operates in the cosmetic industry with brands of its own property and two divisions, for the retail and the professional markets. The company is mostly specialized in top quality haircare products. Its offer, nevertheless, also includes a face&body line for beauty stores and a mass market line for treating impure skins. In Italy, the strong positioning of a few of its historical retail brands , has allowed Soco to be officially recognized a leading company in the field of the no gas hairsprays and of the hair treatment lotions. Abroad, its wide range of colouring products, specialized haircare treatments and hairstyling tools for professional beauty salons, has allowed Soco to develop qualified export all around the world since the company started in 1969 .