Manifesto of the italian beauty, Mia Makeup is an ally of women and men around the world. It starts from the native country after a long term experience in professional nail product manufacturing and it grows up quickly and expands itself everyday creating cosmetics loved and appreciated abroad too. The expertise in cosmetics and pharmaceuticals formulation of its founder is the first reason why Mia, from the first store opened in 2013, quickly became a franchising project with 40 stores in Italy. Meanwhile the cosmetics consumers turn into more aware and conscious buyers thanks to youtubers and influencers, the brand opens itself to foreign countries, obtaining until 2021 more than 10 mono-brand stores abroad, and a distribution chain that involves Morocco, Lettonia, Algeria, Georgia, Iraq, Australia, Libia, etc…