For over 40 years, PBF has carved out an exclusive role for itself in the niche of products related to color with a range of treatments, exclusive lines and collections with extraordinary performances. The mission of Professional by Fama is to support every professional in the field with the necessary tools to offer a complete service, made up of advanced skills and product performance, born from an all-Italian taste. The company’s core business is color: the colorist’s Brand offer consists of a over 200 shades portfolio formulated in the internal R&D laboratory, to which are added specific lines for hair, scalp and style care, created to enhance each cosmetic color. The company has enclosed in an efficient and integrated production system the creativity typical of Made in Italy to reach its colourists around the world through a highly specialized educational path, designed to increase the competence and turnover of the PBF Salons.